![]() “Right when we started, we imagined a new category of people doing things together,” Baszucki says. ![]() ![]() Inspired by the worlds kids had built in his interactive physics program, he and Erik Cassel, who had been vice president of engineering at Knowledge Revolution, “went into a room for over a year and a half” to build the first version of Roblox. In 1998, Knowledge Revolution was acquired for $20 million by an engineering software company called MSC Software, so Baszucki decided to take some time off and figure out what he wanted to do next. “Creativity by the players themselves was so much more engaging than the content from the physics books,” he says. Instead, students were modeling cars crashing, buildings falling over and other fun stuff that the program’s physics tools enabled them to build. What Baszucki discovered as his software made it out into the student community was that kids were using the program to do things far beyond textbook physics problems.
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